Brand strategy, name, tone of voice and visual identity that positions Namaha Healthcare as a womens health provider that cares about thoughtfulness and relationships.

Namaha Healthcare is Mumbai’s first super-specialty hospital exclusively for women. In the very early stages of its inception, the founders brought some very pertinent questions to our team— Why are hospitals such morose, unnerving places to be at? Why doesn't receiving high quality healthcare simultaneously make you feel well?

Together, we envisioned a hospital that not only provides cutting edge medical care, but is also thoughtful, warm, kind and speaks softly. A brand and experience that is grounded, open, real and builds lasting relationships.

 

Brand Positioning & Strategy

Naming and Creative Direction

Visual Identity and Integrated Branding Design

Tone of Voice

Strategic Illustration System

Wayfinding and Signage Design

Environmental Design and Art

Café Branding and Packaging

Client: Namaha Healthcare Pvt Ltd, 2015
Studio: Turmeric Design
Creative Strategy, Direction & Design Lead: Kriti Monga
Project Management: Kriti Monga
Architect:
Design Team: Reshu Singh, Sneha Punjabi

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