A new brand strategy, name, tone of voice and visual identity for a well-established New York Urgent Care Medical Practice.
Nao Medical is a chain of Urgent Care clinics across New York— a one-stop shop for all clinical medical needs to be taken care of in the shortest amount of time. Before coming to us, the Nao Medical team already had 8 clinics and a thriving practice under a different name for 11 years. While well respected and doing well, they became curious about how to fully tap the potential of their visual communications to express their values and build richer relationships with New Yorkers.
Brand Positioning and Strategy
Naming
Identity Rebranding
Integrated Brand Language
Tone of Voice
Merchandise Design
Wayfinding and Signage Design
Uniform Design & Branding
Website and Social Media Design
Brand Guardian and Advisor on design team, systems and audits to ensure consistency in voice
Client: Nao Medical LLC, USA, 2020–22
Studios: Quick Brown Fox Design, Turmeric Design
Creative Strategy & Direction: Kriti Monga, Hanumant Khanna
Project Management: Kriti Monga
Design Team: Kriti Monga, Hanumant Khanna, Bhavika Aggarwal, Vrinda Gupta, Shipra Bharati, Noel Puthoor
Tone of Voice and Creative Copy: Shibs
Collaborators: Ayush Kasliwal (Advisor), Kassia Karr (Project Management, Creative Copy), Naveen Printers (Print Partner), Incubis Consultants (Architect), Anuj Sharma (Uniform Design)